Finanzlexikon

BVR, Federal Association of Volksbanken Raiffeisenbanken

The lexicon was created within an order of the agency Eat Sleep & Design.
Svenja Limpke and I worked together on the implementation.

 

Concept

The financial lexicon is a playful introduction to the world of finance. The dry terms and topics were visually prepared in such a way that they appear more palatable and catchy. The illustrations are intended to familiarize young people with financial terms and money and to make it easier to understand these seemingly dry topics.

 

Target group

Young people who find it difficult or who have no desire to deal with topics of the financial world.

 

Design Tasks

  • Illustration
  • Layout
  • Cover Design

 

Views

  • Illustrations from the book
  • Chapter separator: the first letter of each topic from the chapters represents the cover illustration.

 

Tools

Adobe Illustrator / Adobe InDesign