Challenge:
Rebranding of the Packaging Design of Aqua Nordic bottles within a competition of Husumer Mineralbrunnen 2013.
My design contribution was awarded a prize!
Tasks:
- Label Design:
- Three types of water and the apple spritzer on glass bottles.
- Mineral water and cherry drink on PET bottles.
- Logo Design
- Packaging Design
- Shop (meto) sign Design
- Campaign Concept: The beauty of the bottle appearance shows also the beauty of the content. In this way it is communicated, that the water has a very good quality. The beauty comes from the moral attitude of the brand. Sustainability is beautiful.
Claims: Aqua Nordic – Musterwasser “inner & outer beauty” or “beautiful & smart”
