Tag – Digital Interact (Di)*
With Di, Williams Lea Tag enables seamless, data-driven collaboration with its customers along their core business of marketing campaign planning, sourcing, production and logistics.
Di changes the way WLT interacts with its customers, partners and suppliers.
By means of easy-to-use digital web applications on the platform, customer needs can be implemented more targeted, more flexibly and faster.
The platform offers its users a simple, personalized and consistent customer experience across all marketing, commerce and service processes.
It supports white-labelling to meet the customer’s desire for maximum brand individuality in visual representation and function.
I was part of UX/UI design design teams under the guidance of senior UX designer Timothy Simms.
My function: UX/UI Designerin a team with Timothy Simms (Senior Lead)
Period: 04/2018 – 02/2020
Customer: Tag
Creation of several digital unique selling points in the competitive environment along the customer journey:
- Data-supported performance optimization in marketing campaign purchasing
- Transparent campaign planning and procurement management
- Online shop with production order & stock orders
- Inventory and warehouse management
- Production Information, Shipping and Delivery Management
- Invoice processing
- Deployment as White-label Platform
Designer Tasks
- User Experience Strategy
- User Experience Design
- User Interface Design
Methods
- User Experience Design
Technologies
- Liferay, Tableau, CMD v5
Tools
- Sketch, Adobe Creative Suite
- Atlassian JIRA / Confluence
* Since the project is kept strictly confidential, it is only paraphrased here. All image materials have been used only to give an impression and are taken from a free stock photo platform.